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SLIDE SUMMARY
1. Welcome :) 2. In order for a site to be "SEO/SEM Optimized", there are at least 200 factors that need to be addressed in the design, metadata, and content of the site. Addressing these issues alone can take many many hours with the cost approaching $1000's for a site with many pages. 3. XeeMe is a site, and part of a larger community, that assists individuals with creating and managing a full and comprehensive presence on the web. It is like a mega-hyper-ultra-super business card that shows people you meet just what you are about, and makes it easy for them to find out more. 4. LinkedIn is THE site to be on for business networking. Lately it has become the target of spammers, and they have briefly gone through a "facebook-like" stage where the topics of discussion are going quite far afield of business, but it is still a must-have for anyone who want to building a business, especially in the B2B marketplace. 5 & 6. Your LinkedIn profile *MUST* be complete. The more people know about you, the more likely they will connect. 7. In a short period of time, you can be directly connected to thousands of people, and can have millions of people in your network. 8. Facebook is not actually very business friendly these days, but having a presence on Facebook can make it easier for people to share your information. 9 & 10. Facebook pages are not as effective now as they once were. If you want every to actually see what you post, you have to pay. Still, it is a way to stay connected - just don't spend too much time on it. 11. Inbound marketing infographic. 12. Making your website easily sharable. 13. Sharing links to the websites of other team members. 14 - 16. The SEO Secret Weapon 17 - 18. Syndication - write once, share everywhere. 19. A web site that does what needs to be done in order to provide a comprehensive presence on the web has many elements. This shows a relatively conservative estimate of what a basic site needs, and the comparative costs of having it done. |
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to see the summary of tasks needed to fully develop your web presence. |
