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Small Business Marketing Consulting - What It Means to You
What is Social Media Marketing?If you do a Google search on the term "social media marketing", you get over 800,000,000 results. Everyone seems to be talking about it, and everyone has an opinion. But what is it really?
Well, it's really a combination of things. The exact ingredients you might use will depend on your goals, but the bottom line is that you are utilizing "social" channels of communication to promote you or your business, hobby, or organization. However, instead of using the traditional methods of the joining the local chamber of commerce, the rotary, the kiwanis, the elks, or any one of a number of other civic organizations, or professional networking groups like Team, BNI, LeTip, and so on, we'll be using the "virtual" communities that exist online. |
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Why do I need to utilize Social Media Marketing?A good question. And the answer is, you may not. For a few types of individuals and organizations, SMM might not be a significant part of your overall strategy. However, there are very few that could not make use of some level of SMM, even if it as simple as setting up a facebook page.
You see, Social Media Marketing is all about creating relationships and engaging with people. In the business world, and in most other type of activities, people will tend to hand around with those they know, like, and trust. If you take a moment to think about the businesses you frequent or the people you spend the most time visiting, you will probably see that those are the ones that you like the best, know very well, or for whom you have a high level of trust. |
SMM is also all about 'word of mouth', the best kind of advertising their is. It doesn't matter is you are talking about a movie, your favorite meal at a restaurant, the car you driver, your barber, or your accountant. If you speak highly of them, chances are the people who know, like, and trust you will send them their business. SMM makes it easy for your existing network to promote you to *their* network. This is where the real power of the social networks comes in. Your network of friends, family, clients, and so on becomes the "first" level of your potential influence to thousands, tens of thousands, even millions of people around the globe.
How can Hawks Mountain Consulting help you?
There are several keys to launching a successful social media marketing campaign. First, you need something to promote. Then, you need people to whom you will promote it. You need to engage them, and give them incentive to pass along your promotion to others. You need to follow up, and to provide good information about your promotion. And, you need to be everywhere.
Taken as individual components, each of the keys can be done inexpensively. But to be done right, they take time. When you add them all together, it can be a lot of time. If you don't know how to get started, or where best to focus your energy, a lot of that time could be wasted in trial and error.
This is where we come in. We can help you design an effective campaign, help you develop your promotions, and get you noticed. On your own, you could spend 20 hours a week for the next 6 months and have very little to show for it. That's 500 hours (or more) of your time that could have been better spent developing new products or services, or going out and meeting the public. How do you put a price on that time? Even at minimum wage it's close to $4000.
Taken as individual components, each of the keys can be done inexpensively. But to be done right, they take time. When you add them all together, it can be a lot of time. If you don't know how to get started, or where best to focus your energy, a lot of that time could be wasted in trial and error.
This is where we come in. We can help you design an effective campaign, help you develop your promotions, and get you noticed. On your own, you could spend 20 hours a week for the next 6 months and have very little to show for it. That's 500 hours (or more) of your time that could have been better spent developing new products or services, or going out and meeting the public. How do you put a price on that time? Even at minimum wage it's close to $4000.
Wait ... I could just do this myself, right?
Yes, you could! You would just need to be proficient at a few things so that you web site, social media profiles, blog posts, and overall branding a presence on the web are optimized for viewing, navigation, search engine placement, and visitor interaction.
Let's take a look at a few of the areas in which you need to be very knowledgeable:
Let's take a look at a few of the areas in which you need to be very knowledgeable:
HTML5 Coding
Web Design Tools
CSS Coding
Video Editing
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Graphic Design
Meta Tags
Back End Hosting Setup
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User Interface Design
Copy Writing
Keyword Density
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Keyword Research
Headline Tags
Video Recording
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That's what you need to build your web site and set up your blog posts.
Of course, you also need to understand how to set and use the Social Media Sites:
Of course, you also need to understand how to set and use the Social Media Sites:
Facebook
Pinterest
Merchant Circle
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LinkedIn
Google +
Meetup
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YouTube
Yelp
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MySpace
FourSquare
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Not all Social Media Sites might be right for your business, so you need to know which ones will give you the most return on your investment of time and money.
We have a better idea.
Let us do it for you. For six months. You will start seeing new clients and customers, and your brand and reputation will increase locally and, if it makes sense, nationally. Or even Internationally.
Click Here To Check Out our Social Media Marketing Packages!
Click Here To Check Out our Social Media Marketing Packages!
