The proof is in the pudding - Here are the results we've obtained for our own site, in one month's time. How quickly would you like to get ranked onto the first page of Google?
What you see are the results of utilizing a few "simple" techniques. It will take some research, and planning, and time. But these types of results are possible for any business, in any niche. If you don't do it, your competition will.
The results illustrated above show that a clever use of keywords, combined with some 'niche' targets, such as geography, can help any site rank well for popular terms. Our site does not even include "okemo" or "vermont" as meta keywords, but it is part of the content. When your content and keywords combine, you have a powerful site.