Web Site Design, Hosting, Domain Registration, Social Media Management, SEO
DO IT YOURSELF - with HELP!
Service Features
Service Features
Do It Yourself - Step 1: A shiny new web site!
The core piece to the Internet Presence of any company or organization is the web site.
Traditionally, the way to get a website included:
There are advantages and disadvantages to all those approaches ranging from the amount of time you will need to spend, lack of control over your site, and nickel & dime fees for every little change that needs to be done.
Our system does away with the disadvantages, and provides you with a web site over which you have full control, won't cost you thousands of dollars to get started (and even more $$$ to make changes), and on which you will not have to spend any more time than you want to spend.
Oh yeah - the interface for the client is DRAG & DROP - you can easily move things around, change the overall design of the site, add widgets and other modules, both internally available and those you can find all over the web. It takes a little bit of getting used to, but we can set up remote sessions so that you work on your computer and we can watch and show you what to do.
Traditionally, the way to get a website included:
- build one yourself (after figuring out how to set up the hosting, registering the domain, accessing the FTP site, etc.)
- hire someone else to do it (and probably pay too much)
- get a relative to do it for you (six months later, still no web site)
There are advantages and disadvantages to all those approaches ranging from the amount of time you will need to spend, lack of control over your site, and nickel & dime fees for every little change that needs to be done.
Our system does away with the disadvantages, and provides you with a web site over which you have full control, won't cost you thousands of dollars to get started (and even more $$$ to make changes), and on which you will not have to spend any more time than you want to spend.
Oh yeah - the interface for the client is DRAG & DROP - you can easily move things around, change the overall design of the site, add widgets and other modules, both internally available and those you can find all over the web. It takes a little bit of getting used to, but we can set up remote sessions so that you work on your computer and we can watch and show you what to do.
Step 2: Optimization!
Search Engine Optimization - SEO - everyone has heard of it, there is a ton of information about it online, but there are only a few who really understand all the necessary components.
One of the main components is research, and for that to be done correctly, you need tools. We have the tools, and we'll use them to find the keywords and phrases that you should be targeting in order to get the most effect. If you went to the "Cobbler's Kid" page. you can get idea of what we are offering. Services like this can cost upwards of $1000 - we are including it. There is no point in building a website that no one will see.
So, what are all those steps? Well here is a quick summary:
Your SEO analysis will become part of your web site, your blog, your social media profiles, and even your offline marketing. Some of it may also become incorporated into your branding. It's all about how people find you, and what makes them think of your product or service.
One of the main components is research, and for that to be done correctly, you need tools. We have the tools, and we'll use them to find the keywords and phrases that you should be targeting in order to get the most effect. If you went to the "Cobbler's Kid" page. you can get idea of what we are offering. Services like this can cost upwards of $1000 - we are including it. There is no point in building a website that no one will see.
So, what are all those steps? Well here is a quick summary:
- Research - which includes trends, competition, clients
- Analysis - finding the right tags, keywords, and phrases that will bring in the most sets of eyes
- Implementation - working the chosen target items into the framework of the site
Your SEO analysis will become part of your web site, your blog, your social media profiles, and even your offline marketing. Some of it may also become incorporated into your branding. It's all about how people find you, and what makes them think of your product or service.
Step 3: Social Media!
The term "Social Media" is a mouthful - it encompasses many, many aspects of marketing, advertising, and engagement. And, the term expands almost daily. If you look at the picture to the left, you see just a fraction of all the sites, services, and tools that are considered to be part of "social media" - and you can begin to understand why some companies have full-time "Social Media Managers"
Well, now you can have one too ...
Keep in mind - "Social Media" is not really a new idea. It's basically 'networking' but using tools, tactics, and techniques that go beyond the local Chamber of Commerce meeting or putting flyers onto the windshields of cars at the mall.
Just like with SEO, there are a number of steps involved with setting up the "Social Media" aspect of your web presence. They include:
Many sites ignore the "media" part - video is a powerful tool for marketing on the web. We can help you put together videos, edit them, and present the look and feel you want for your audience.
Of course, we'll be incorporating everything we learned during Step 2 into what and how and where and when into your Social Media efforts as well. It's all connected - or rather - it should be all connected. When it isn't, you lose effectiveness.
Well, now you can have one too ...
Keep in mind - "Social Media" is not really a new idea. It's basically 'networking' but using tools, tactics, and techniques that go beyond the local Chamber of Commerce meeting or putting flyers onto the windshields of cars at the mall.
Just like with SEO, there are a number of steps involved with setting up the "Social Media" aspect of your web presence. They include:
- Research - which sites are compatible with your type of business? where are your potential customers likely to be?
- Analysis - when should you post? how frequently?
- Implementation - how often do we create new content? how do we syndicated it most efficiently?
Many sites ignore the "media" part - video is a powerful tool for marketing on the web. We can help you put together videos, edit them, and present the look and feel you want for your audience.
Of course, we'll be incorporating everything we learned during Step 2 into what and how and where and when into your Social Media efforts as well. It's all connected - or rather - it should be all connected. When it isn't, you lose effectiveness.
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